During one edition of the Cannes Lions Festival, Flower Power Events were honoured to be commissioned by the South African Government to deliver a dedicated networking lounge designed to spotlight South Africa as a leading destination for international film production. With Cannes Lions attracting top-tier creatives, agencies, producers and brand leaders from around the world, the initiative offered South Africa a powerful platform to showcase its breathtaking landscapes, skilled crews and world-class production infrastructure to key global decision-makers.
A Seaside Venue with Unmatched Views
As event organisers, Flower Power Events' first priority was securing a venue that reflected both the vibrancy of the festival and the unique allure of South Africa. We selected La Croisette Corner, an elegant beachfront space situated directly on La Croisette and overlooking the sparkling Mediterranean Sea. This stunning location provided the perfect atmosphere for invited guests to gather, network and explore production opportunities, all while enjoying sweeping ocean views that matched the aspirational tone of the campaign.
Elevating Business Through Exceptional Hospitality
Across the activation, Flower Power Events curated an experience that seamlessly blended business with the relaxed elegance of the Riviera lifestyle. Guests were welcomed with premium local drinks, refined dishes inspired by regional cuisine and a calm yet sophisticated setting for meaningful professional conversations. From branding integration and venue management to hospitality coordination, security and entertainment, our team ensured that every detail supported the objective: positioning South Africa as not just a filming destination, but a world-class contender capable of hosting global productions with creativity, excellence and style
